Press Releases


PetEgo's Portfolio Adds Thoughtfully-Designed and Award-Winning Pet Travel and Lifestyle Solutions for Pets and Pet-Parents

NOVATO, CA - (JANUARY 16, 2018) Worldwise, Inc., an industry leader in smart, stylish and environmentally responsible pet product solutions, is proud to announce their latest strategic acquisition of the Chicago, IL, based PetEgo, LLC, makers of innovative and award-winning travel and lifestyle pet products. This exciting acquisition reinforces Worldwise's commitment to further invest in the market-leading SHERPA® brand, infusing contemporary design into the pet travel and lifestyle categories. The extensive PetEgo product lines are a perfect complement to the SHERPA travel line, scheduled to premier at Global Pet Expo in Orlando, Florida, March 21-23, 2018.

The PetEgo line includes crash-tested carriers, thoughtfully-designed products to protect a car's interior, and patented, innovative solutions for the active outdoor lifestyle, all designed with modern Italian flair. Dedicated to stylish, safe, and functional travel solutions for all pets, PetEgo's renowned, award-winning products have the highest quality standards worldwide. These products have caught the attention of auto industry leaders like Mercedes Benz® and Subaru®, who now internationally distribute PetEgo products under their own brands.

"As a trusted innovator in the pet travel and safety segments, the PetEgo product line and their design expertise further enhances innovation and new technologies within the Worldwise portfolio and positions our company to have one of the most comprehensive offering that supports an active lifestyle for both pets and people,” said Kevin Fick, Chief Executive Officer of Worldwise, Inc. “In addition, PetEgo brings strong relationships with international retailers to propel Worldwise's growth outside of the North American market. We are excited to build upon and expand the strong PetEgo following that mirrors our commitment to innovation, design, safety and quality, which are the cornerstones of the Worldwise mission and model."

Emanuele Bianchi, founder and lead PetEgo designer extraordinaire, will become an integral part of the Worldwise's product development efforts and join the Worldwise executive team. He will head up the Travel Design Group under the leadership of Denver-based Managing Director Of Canine Products, Neil Werde.

"The fact that PetEgo's high quality products caught the attention of the executives at Worldwise, Inc is truly a remarkable achievement for me personally and professionally”, said Emanuele Bianchi, founder and lead designer of PetEgo. “In my career as an inventor and designer, I've always had tremendous respect for the innovation in the SHERPA® brand and product execution, and have thought many times about the countless opportunities I could achieve merging our strengths. I am thrilled to not only have my products as part of the SHERPA line, but also now have the opportunity to be involved in on-going development and the creation of new innovative products that are both safe and unique, incorporating the design elements I've been developing for many years."

The acquisition is effective immediately.

For more information on Worldwise, Inc., please visit more information on PetEgo, LLC please visit

About Worldwise, Inc.Worldwise, Inc. is committed to creating the most innovative and solution-oriented products for pets and pet parents everywhere. Our family of brands - goDog®, Petlinks®, SHERPA®, Hear Doggy!®, SmartyKat®, TrustyPup®, Guaranteed On-Board®, and more - all stand for the highest in quality, safety and satisfaction, and incorporate environmentally-responsible materials and processes whenever possible. Our thoughtful, fun and effective products promote the bond between pets and pet parents across diverse categories such as cat toys, cat bedding, cat scratchers, dog toys, dog bedding, travel accessories, and more. For more information, please visit

About PetEgo:PetEgo's drive for “Relentless Italian Style” combined with our innovative and forward thinking solutions for active lifestyle travel with our pets has proven to be a winning combination for pets and pet parents. The results have been an award-winning line of clever design concepts affording the ultimate in comfort, safety and style providing ease of travel by air, car, sea, bicycle, motorcycle and on foot.

Media Contact: Erin Terjesen 602.625.2871,

Pet Ego Jet Set Carrier for Pets Named Top Performer in Crashworthiness Studies

(Chicago, Illinois - July 25, 2015) - Pet Ego proudly announces that its Jet Set Forma Frame Carrier with ISOFIX-Latch has earned top performer status in the 2015 Crate and Carrier Crashworthiness Studies. The studies are a collaborative initiative of Subaru of America, Inc. and Center for Pet Safety (CPS) and were conducted using specially-designed crash test dummy dogs that simulate the approximate weights and dimensions of real dogs.

"The Pet Ego Jet Set Forma Frame Carrier with ISOFIX-Latch Connection performed admirably," according to results published in the 2015 CPS Report. "The test dog remained fully contained, and the connection system remained wholly connected to the test bench throughout the testing. Expected deformation to the connection base and the plastic buckle system was anticipated based on discussion with manufacturer."

A video of the Jet Set Carrier test crash is available at this link

"We are honored to have our Jet Set Carrier recognized as a Top Performer, and I would like to commend Subaru and Center for Pet Safety for their commitment towards increasing awareness about the importance of safe pet travel," commented Emanuele Bianchi, President and CEO of Pet Ego. "Pets are part of the family and ensuring that they are able to safely accompany their humans is paramount."

The Jet Set Forma Frame Carrier with ISOFIX-Latch provides pets with the safest and most comfortable travel experience. In 2014, this state of the art system was fully tested to the most stringent FMVSS 213 Crash Test conditions used to evaluate child safety restraint systems. Mercedes Benz has also selected the Jet Set Forma Frame Carrier system for its automobiles in the Japanese market.

Jet Set Carriers are available for pre-order online at and soon will be available at retail locations nationwide. Available in sizes small, medium and large and color choices of tan, black or brown. Special introductory retail price $149.00 is available for a limited time. Regular MSRP $250.00. Wholesale inquiries are welcome.

Photo caption: Jet Set Forma Frame Carrier with ISOFIX-Latch.

High resolution media photos available by request.

About Pet Ego LLCPet Ego offers innovative and forward-thinking solutions for the dynamic, active lifestyles of pets and their people. The company's advanced line of pet carriers, accessories and apparel provide for ease of travel by airplane, car, bicycle, boat, motorcycle or on foot while ensuring that pets are surrounded in comfort, safety, and stylish sophistication. For additional information, visit

Media Contact: Emanuele Bianchi,, +1-312-285-5305

Pet Ego LLC, 8 South Michigan Avenue, Suite 1601, Chicago IL 60603, E-mail: